Before the internet starts accusing Dianxia of ‘deception’, it is important to consider what could have motivated her to do this. She was masking her face behind a filter during a live stream on Douyu, when a technical glitch revealed her true identity to 100,000 fans. Just recently, Qiaobiluo Dianxia, a vlogger from China known as Your Highness Qiaobilou was exposed to be 58 years old, despite posing as a young woman. The increased use of apps like Snapchat and Facetune has been flagged as a potential cause for body dysmorphia-there’s even a new phenomenon called the “Snapchat dysmorphia”, described as people requesting surgery to appear like the edited version of themselves under the Snapchat filters. While there is nothing wrong with people wanting to use these apps, the criticism around the topic is more than understandable. In more than 5 years, the app became a catalyst in creating the ‘Instagram face’ aesthetic, as well as becoming the centre of conversation when discussing the discrepancy between our crafted online selves and reality. Unlike Photoshop, Facetune only offers a handful of tools that are easy to use, letting users digitally manipulate their image in minutes and allowing anyone to create a digital persona, far from their real selves.
Photo editing and air-brushing is not a new trend or a new idea, but what makes Facetune so popular is the simplicity of it. Facetune even sponsored one episode of RuPaul’s Drag Race in season 11, gaining increased popularity among the LGBTQ+ community. In 2017, Facetune was the most downloaded app, with celebrities like Khloe Kardashian, James Charles and Tana Mongeu expressing enthusiasm over using it. The app has an estimated monthly revenue of $3 million.
#What does facetune mean free#
Facetune 2, although free to download, has a $5.99 fee per month to access all unlimited features and content (alternatively, you can get a one-off purchase for $69.99). Lightricks was one of the first companies to implement a subscription price for its mobile applications, initially costing $3.99 in 2013. With the company valued at over £1 billion, it is safe to say that face-editing apps are here to stay. Lightricks, the company mostly known for its app Facetune, just raised $135 million to expand its popular selfie-perfecting products.
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